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Mike, 2nd Generation Wisconsin Dairy Farmer
Myth: Today’s dairy cow is treated like nothing more than a milk machine.

Fact: Dairy cows must be healthy and well cared for in order to produce pure, wholesome milk.

  • Farmers employ professional nutritionists to develop a scientifically formulated, balanced and nutritious diet for their cows. Diets include hay, grains, protein sources, and vitamins and minerals.
  • Dairy cows receive regular veterinary care, including periodic check-ups, preventative vaccinations and prompt treatment of illness.
  • The dairy industry has in place a number of initiatives that demonstrate commitment to animal well-being. The National Dairy FARM Program™ is a nationwide, verifiable program that addresses animal well-being. Third-party verification ensures the validity and the integrity of the program to our customers and consumers.
  • Dairy farmers depend on healthy cows for their livelihood.
  • Want to learn more? Click here to view our fact sheets about life on the farm.

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